Developing a Strong Case

As your key solicitation tool, the Case for Support must appeal to your major gift donors, both emotionally and intellectually. Every campaign Case must both touch the donor’s heart and stand up to careful scrutiny as a logical investment prospectus. At ImageScript we make sure each Case we create for a client is both passionately emotive as well as clearly defensible from a business point of view.  The Case’s role is to help you and your senior volunteers motivate and inspire each of your prospects to give at the highest possible levels.

To achieve this important goal, the Case must really set you and your campaign apart. At ImageScript, we accomplish this by creating compelling, urgent, and appealing messages about your organization, the changing landscape it is operating in, its vision of the future, and your campaign. The Case must tell your story, your mission, your challenges and your most critical funding “Needs”, all woven together with a highly persuasive, fundraising-oriented narrative that really works in framing your solicitation conversations.