Health Care

Effective fund raising communications and marketing require a voice that will resonate with your donors. Major gift donors are special, and they need a carefully nuanced approach that is entirely different from the pitch typically used to sell consumers. At ImageScript, we know how to talk to your audience. How to cultivate. How to motivate. And…how to make the “Ask” so your donors will be inspired to give — at the highest levels.

We have worked on capital campaigns and major gifts appeals for literally hundreds of not-for-profits across Canada and around the world, helping to raise billions of dollars in the process. Our expertise includes Case for Support; planning studies and audits; PR and communications plans; visual identity and branding; fundraising print, electronic and audio-visual materials; direct mail; fundraising content for websites; stewardship, cultivation and donor reports; planned giving; and, annual appeals.

In the health care sector, we have broad experience working with hospitals of all kinds, ranging from large urban teaching and research centres, to smaller regional and community hospitals. We also have experience working with dedicated research institutes, as well as with provincial and national health organizations specializing in specific health fields, such as cancer, diabetes, eye/vision, cardiac/stroke, MS, disabilities, rehabilitation, liver, arthritis, chronic and long-term care, etc. Clients have included health care organizations like these in virtually every Canadian province.

As a result, we understand the development process well, and the important role that your Case, communications and marketing strategy will play in attracting donors, volunteers, grateful patients and their families to support your appeal. Our services are specifically designed to meet the needs of philanthropic organizations like yours. Let us apply our unique combination of fundraising and donor-focused communications expertise to set the stage for a successful campaign, outreach, cultivation or renewal effort.