Cases targeted to specific donor groups

Some large and complex campaigns include a variety of sub-campaigns targeting specialized audiences within the campaign plan.

An organization with thousands of employees, patients, faculty or students, for example, typically runs an internal campaign targeting the institutional “family” before soliciting the public.

Many large campaigns also include a broader community appeal to the public at large during the latter stages of the campaign timeline.

For these types of targeted fundraising activities, ImageScript can help you develop specially designed Case for Support materials and brochures that are suitable to the audience(s) involved and which are cost effective for distribution in higher quantities.