Annual giving & appeal Cases

An annual campaign, or a special appeal between major campaigns, focused on raising money for just one or two Needs can be served quite well by a tightly focused Mini Case(s) for Support.

Talking specifically about the details of the Need item(s) that is highlighted in an Annual Campaign, the Mini Case prepared by ImageScript is relatively short and can be created reasonably quickly. The Case document that results can be used by staff to develop donor proposals, create direct mail appeals, etc.

Mini Cases involve a minimal amount of research and interviews. Neither graphics nor brochures are typically required. Some organizations prepare a series of Mini Cases each year, one each for the top fundraising Need items within the Annual Campaign.