Our distinctive approach to fundraising

When it comes to the image of your fundraising campaign, nothing makes a bigger impact than your Case for Support. Prospective donors and volunteers need to be comfortable and confident about you and your campaign before they will commit themselves to volunteering or to making a major gift. It’s important to get the positioning for the campaign and the eventual Ask right. And for this, you have to frame the conversation.

At ImageScript, we take a distinctive approach to major gift fundraising communications and marketing. We have a deep understanding of major gift fundraising and campaigns, offering more than 20 years of experience in this highly specialized field. We also bring to the table extensive professional marketing/communications expertise through our work with some of Canada’s largest advertising agencies, design consultancies and Public Relations firms.

Over this time, we have successfully counseled literally hundreds of clients, and their campaigns from across Canada, the U.S., the U.K. and Europe, raising billions of dollars in the process. Our experience spans all sectors, from Education (universities, community colleges, private schools), and Health Care (teaching hospitals, research institutes, community hospitals, national health organizations/foundations), to Social & Community Services, Arts/Culture, and Religious institutions. We have worked on campaigns with goals ranging from under $1 million to the hundreds of millions. And from capital campaigns for bricks and mortar or equipment, to endowment campaigns, Annual campaigns, and programs to raise money for special projects.

This broad, deep array of client experience gives us a unique perspective on the Case for Support, and how to make it really sing for each client. We will bring all this insight and expertise to bear on your campaign and how best to make it stand out.

ImageScript also offers a turnkey service when it comes to production of materials. We have a network of partners we know and trust who really understand major gift fundraising, campaigns and the Case. We work together under ImageScript’s agency umbrella to provide the services you need for your project.