The Executive Summary Case

Large, complex campaigns with multiple Need items and large financial goals sometimes require an Executive Summary version of the Main Case for Support.

The summary is typically used to help recruit key campaign leadership and/or solicit the top lead donors during the early “quiet phase” stages of the campaign, when the campaign branding and the full marketing materials package are all still under development.

At ImageScript we can create an Executive Summary for your campaign relatively quickly, based on the final approved Main Case being used internally by the Campaign.  We can also create a summary overview of your Case and its key messages as a preliminary document to test with your key donors and campaign volunteers.